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Conductive Ink Magic Wall with projection - Iconography

Manual painted illustrations spring to life when touched, as conductive ink triggers a host of playful digital animations – a mix of informative and charming content, from product information to brand stories to chasing ducks.

Pushing the boundaries of storytelling within a space, the installation makes it fun and engaging, putting ideas before hardware.

A total of 20 interactions and over 35 unique animations make up the broad spectrum of content on the stand, from simple sound toys to more complex exchanges that layer projection mapping and movement around a physical space.

It was part of the Science Fair by The Ministry of Education (UAE)
and this installation is introduced first time in GCC,  It was a successful event with 3000+ students participated.

Dubai Festival City Arena (1st Feb -5th Feb 2019)